How SAP Users Can Deliver an Amazon-like Experience by Transforming Emails into Electronic Orders

According to a McKinsey survey, about 30% of suppliers believe that distributors can become better channel partners by improving their digital capabilities. Also from McKinsey, B2B purchasers weight value-added services as one of the most important considerations when selecting a distributor. How can distributors reconcile these two data points to increase their profits and market share in a competitive, volatile market?

Most businesses rely on their CSR or sales team to manually process emailed orders. On average, it takes a person 10 minutes to retype 400 characters of order data into SAP. While this might sound like a reasonable amount of time, the inevitable data errors and constant flow of orders result in a slow and inherently flawed process. That type of workflow is incompatible with meeting customer expectations for an Amazon-like experience. Instead, you've created a perpetual bottleneck that downstream processes have to compensate for.

Regardless of how they place an order, customers want white-glove treatment. That's a hard bar to reach even on your best day. So why are businesses still tolerating manual processes?

1. Emailed orders exist between EDI and Ecommerce. Leaders often overlook emails as an opportunity for automation because they're not in either of those two buckets. Manually processing emails, while imperfect and expensive, is table-stakes
2. Most available automation solutions only treat symptoms of the problem rather than solving it holistically by removing the human from the loop. A system of engagement still doesn't leave much time for value-added services

By transforming emails into electronic orders, you can spend more time on customer engagement and have more data available to deliver a great experience.

Conexiom's industry-leading automation rates for processing Sales Orders, Invoices, and Vendor Order Acknowledgments, enables you to reduce manual data entry and minimise the cost of errors. Powered by AI, advanced algorithms, and automated data validation, Conexiom helps you reclaim the 80% of time lost to manual entry.

Attend Conexiom'x webinar on September 18 at 2 p.m. BST to discover how their platform and integration with SAP ERP systems can provide an effortless omni-channel ordering journey for your customers.

As this is a Partner sponsored webinar, there may be some restriction on which members can attend. This means that even if your initial booking is accepted, we may contact you to cancel your booking.

Please note by booking a place on this webinar you will not automatically be sent the recording. This will be available to download under Event Resources on this page after the webinar.