Best Practices on Structuring your Product Catalog in Order to Optimize User Experience

Before you can get serious about optimizing your buying journey, or get deep into personalization, you need well-structured product data. This is a topic that gets skipped or considered less than exciting, but it's an unavoidable prerequisite for everything more exciting or future-facing--so let's get serious about it! In this session, we will go over some practical best practices for optimized catalog structure and data governance

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