The ever changing E-Commerce environment

With an ever-changing e-commerce environment, social media streams and customer buying habits, businesses need to adapt and change their relationships with their suppliers and customers. Increased demand for products and services via E-Channels have seen many organisations change their digital strategy and the way in which they adopt new technology to satisfy demand.

Customers are becoming product experts and will search for the best deal. Competitive advantage, price and product quality are key factors for success. Customers are expecting a lot more from the businesses they are buying from and the rise in online services such as product installation, servicing and support are generating new revenue streams for organisations.

Targeted marketing based on customer behaviours and demographics needs to be quick and easy to achieve. Improved analytics and a scalable marketing platform are essential for growth and retaining market share. Organisations are adopting solutions to quickly react to market demands and competitive offers.

Organisations will continue to see the evolution of their B2B and B2C business and need an agile yet scalable solution that will be fit for the future. The days of lengthy solution implementations have gone in these areas replaced with agile developments returning faster ROI and business adoption. Cloud solutions provide scalable and cheaper options compared to on premise.

B2B demand varies from different market sectors but in principle have the same objectives for business:

• Increase revenue
• Higher customer satisfaction and loyalty
• Adopt a platform that is Agile and Scalable

The major benefits that customers achieve are:

1. Increased sales
2. Repeat business from customers
3. Ability to change quickly to market demands
4. Reduced Cost of Ownership