Customer Experience SIG

Thinking of attending our upcoming CX SIG?

The Customer Experience SIG brings together customer data, experiential and operational data, and the power of intelligent technologies across sales, marketing, commerce, and service to deliver engaging and trusted experiences in the moments that matter most to your customers.

Key reasons to attend:

• Hear directly from SAP CX customers and learn from their experiences
• Hear from SAP about their newest product offerings with exclusive updates from sapphire
• Meet people with similar interests for discussion and knowledge sharing
• Exclusive updates from SAPHHIRE

The event will include:

• SAP CX Implementation customer experience from Croda

Ahtasham Rizvi, IT Project Manager at Croda will be sharing their CX implementation experience. He will cover:

• Their project vision and timelines
• Governance and communication structure
• Key challenges
• What worked for Croda
• Recent initatives and Q&A

• SAP Emarsys Customer Engagement Overview & Q&A

Use your customer data actively, interact quickly and intelligently and optimise your marketing to stimulate growth and sales. The SAP Marketing Solutions support you with new innovations to achieve and exceed business goals. Create dynamic customer profiles, target groups and campaigns as well as a highly personalised customer engagements across all relevant channels for B2C and B2B business models. In this session you will hear about latest information on strategy and innovations in the field of SAP Marketing Cloud and SAP Emarsys Customer Engagement.

• SAP Upscale Commerce – Overview & Q&A

SAP Upscale Commerce is a business-to-consumer commerce platform for specialty retail and direct-to-consumer companies, with a very low total cost of ownership. It offers a mobile-first, cross-channel, in-store experience and a flexible deployment with customised or headless APIs and microservices. It provides intelligent AI merchandising and digital category management options and is designed to deliver native experiences across a wide range of devices, including mobile apps. In this presentation you will hear the latest from SAP’s Commerce team on product capabilities, customer adoption and future innovations.

• Customer Influence Opportunities for SAP CX

The SAP Customer Influence Program enables you to influence the future development of SAP solutions and, at the same time, holds the opportunity to give impulse to newly launched solutions or innovative features. Within this framework SAP would like to give you an overview of all Influence Opportunities that exist in the SAP Customer Experience (CX) portfolio.

Your Customer Experience SIG Chair:

Michael Johnson is a highly motivated IT professional with over 20 years experience in consultancy, commercial systems and technical roles. He has worked on a wide range of IT projects during his career and now specialises in Customer Experience process and solution implementation. He has experience in the capabilities offered by SAP in Marketing Cloud, Sales Cloud and Service Cloud. In his current role at Deloitte he is working on SAP CX software implementations across Europe.