All too often, SAP and digital commentators make bold statements about the need to ‘become digital’ without really defining what it actually means or how to go about trying to achieve it. Phrases such as ‘digital core', ‘customer-centricity’ and ‘column-orientated’ are often the broad brushes used to paint an Uber-inspired utopia for the digitally enlightened, while simultaneously providing the contextual canvas for dire Blockbuster-esque consequences for laggards who refuse to acknowledge this technological silver bullet. Using S/4HANA and recent SAP innovations as the backdrop, the purpose of this session is to attempt to go behind some of the noise and misinformation around the topic of ‘digital transformation’. We'll explore the benefits of S/4 HANA, while also discussing how becoming a digital business, underpinned by SAP technology can be both achievable and desirable.