Digitalisation is everywhere. Today the global generated amount of data is exploding to an inconceivable size. However, the differentiation that makes the difference between winning and losing declines in the same dimensions. So everybody is striving to identify the key differentiator to succeed.

In this session we will take you on a journey how digitalisation with big data help Sport clubs to win. We will take you from a digital fan-experience to SAP Sports One - the leading edge platform for football which is used by “Die Mannschaft” – the German National Team in football but is also used at several other professional football clubs